February 14, 2010
Book Review: Awesomely Simple: Essential Business Strategies for Turning Ideas into Action By John Spence In the introduction to his book Awesomely Simple, author John Spence declares: “everything in this book is from real life: you’ll find no fluff, no grand theories, no intellectual back-flips.” Readers who want complex organizational theories or a rigorously annotated [...]
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February 1, 2010
Whenever I attend a business networking event and mention Twitter, I invariably get a group of people flocking to me wanting to know more about the social media micro-blogging site. They want to know “How do I get started?” “Is it really a viable business marketing tool?” and “Twitter seems so frivolous—does anybody really care [...]
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