When I read the book Influencer (now in its second edition) a few years ago, I became fascinated with the topic. So much so that I did quite a bit of research on influence and even put my own spin on the topic and created an e-book. (See sidebar to download your free copy.)
One of the readers of The People Equation, Howard Rasmussen, has a similar fascination with influence and persuasion. Howard is the Retired Director of Management Development & Training at Florida State University and an “avid reader and fan of The People Equation”. (Seriously, he actually said that last part. I’m blushing.) Howard shared his list of favorite books related to influence and persuasion with me, which he calls “a highly selective bibliography”. With his permission, I’m reprinting it here for all to see.Cialdini, Robert B. Influence: The Psychology Of Persuasion. Revised Edition. New York, New York: HarperCollins Publishers, 1984, 1994, 2007.
Cialdini, Robert B. Influence: Science And Practice. Fifth Edition. Boston, Massachusetts: Pearson Education, Inc., 2009, 2001.
Duhigg, Charles. The Power Of Habit: Why We Do What We Do In Life And Business. New York, New York: Random House, 2012.
Goldstein, Noah J., Steve J. Martin, and Robert B. Cialdini. Yes!: 50 Scientifically Proven Ways To Be Persuasive. New York, New York: Free Press, 2008.
Grenny, Joseph, Kerry Patterson, David Maxfield, Ron McMillan, and Al Switzler. Influencer: The New Science Of Leading Change. Second Edition. New York, New York: McGraw-Hill, 2013.
Pink, Daniel H. Drive: The Surprising Truth About What Motivates Us. New York, New York: Riverhead Books, 2009.
Thaler, Richard H. and Cass R. Sunstein. Nudge: Improving Decisions About Health, Wealth, And Happiness. Revised And Expanded Edition. New York, New York: Penguin Books, 2008, 2009.
Weinschenk, Susan M. How To Get People To Do Stuff: Master The Art And Science Of Persuasion And Motivation. San Francisco, California: New Riders, 2013.
My thanks to Howard for sharing this bibliography with me, and by extension, all readers of The People Equation.
What are your favorite books or resources on influencing and persuading people?
Disclosure: some of the links in this post are affiliate links, meaning if you click on the link and make a purchase, I may be compensated.
Photo credit: FutUndBeidl used under the Creative Commons License
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